Cushman & Wakefield has appointed Sona Aggarwal as the managing director and head of retail sales and strategy for Asia Pacific, a newly created role based in Singapore. This strategic appointment, announced on June 10, 2025, is designed to enhance the company’s retail strategy across the region, reflecting the growing importance of retail operations in the Asia Pacific market. The decision to create this role signals Cushman & Wakefield’s commitment to strengthening its presence in the retail sector, recognizing the unique challenges and opportunities that the region presents.
Sona Aggarwal brings over 25 years of experience in global brand management and retail operations, making her a highly qualified candidate for this pivotal position. Throughout her career, she has successfully opened and managed more than 200 retail stores across various markets in the Asia Pacific. Her extensive background includes a deep understanding of the retail landscape, which will be instrumental in navigating the complexities of the sector.
Aggarwal’s expertise covers a wide range of aspects within retail, from store operations to customer engagement, demonstrating her comprehensive knowledge of the industry. In addition to her operational experience, Aggarwal possesses a strong client-side perspective, having worked with iconic global retail brands. This experience provides her with valuable insights into the needs and expectations of clients, enabling her to foster deeper relationships and drive business growth.
As retail continues to evolve, her ability to understand the dynamics of client relationships will be essential in developing strategies that align with market needs and consumer behavior. Cushman & Wakefield’s CEO, Anshul Jain, underscored the significance of Aggarwal’s appointment, stating that her vast experience will be crucial in identifying growth opportunities and strengthening client relationships within the retail sector.
With a focus on innovative strategies and customer-centric solutions, Aggarwal is expected to lead the company’s efforts in enhancing its retail offerings, ensuring that Cushman & Wakefield remains at the forefront of the industry. The Asia Pacific market is characterized by its diversity, with varying consumer preferences and market conditions across different countries.
Aggarwal’s role will involve tailoring retail strategies to meet these unique challenges, ensuring that Cushman & Wakefield can deliver effective solutions to its clients. Her leadership is anticipated to drive collaboration across teams, fostering a culture of innovation and responsiveness to market changes.
As the retail landscape continues to adapt to new trends and technologies, Aggarwal’s appointment comes at a crucial time for Cushman & Wakefield. The company aims to leverage her expertise to navigate the evolving market dynamics and capitalize on emerging opportunities.
With her leadership, Cushman & Wakefield is poised to enhance its retail strategy and further solidify its position as a leader in the Asia Pacific region. Aggarwal’s appointment marks a significant step forward for the company as it seeks to address the complexities of retail operations in a rapidly changing environment.
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News Source: Edgeprop
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